Customer Data Protection – Why It’s Important For CX Leaders to Prioritize This Strategy
Customer data protection is the process of protecting information from cyberattackers as well as accidental leaks and breaches. CX leaders that prioritize this strategy can deliver tailored experiences to build trust with customers, improve www.dataroommanage.blog/vdr-as-a-secure-document-storage-sharing-tool/ loyalty, and boost the bottom-line.
It’s PII (personally identified information), PII, medical records, financial data, or even social security number, keeping customer information safe is essential for maintaining a trust relationship. It’s also essential to follow the laws regarding privacy of data, which differ from region to region (PIPEDA is Canada, HIPAA is the US, and GDPR is the EU).
To ensure that only those employees who require access to sensitive customer data are granted access, create roles based on each employee’s job requirements and assign permissions in accordance with. This ensures that, when an employee moves on or changes roles, their access rights change along with their new role. It’s also a good idea to secure the data in transit and at rest using tools such as 256-key bit encryption for email communications, or file-level encryption on servers and systems.
Additionally, be sure to shred or cut crosscuts of customer information prior to discarding them. If computers are being shut down, wipe the hard drive clean or physically destroy it to avoid any data from getting into the unintentional hands. This simple step will significantly reduce the chance of a data breach.
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